Words that explode in their browsers.

Discover a writing app for Mac, built for people who write for the internet.
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Everything you need to nail your next piece of online writing
One single app, packing three whole books and some pretty crazy math behind the scenes to help you make sense of it all
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Connect with your reader

Reading hurts online. With engaging and simple writing you'll stand a chance against the reader's ever-shrinking attention span
Never use a long, difficult word when a short one will do, especially when writing for the web. Narrow your search, while always keeping the list sorted by the linguistic distance to the word you're replacing.
Make sure you have the right word, but don't spend even a second looking it up. Textato looks up every single you word you type, as you type.
Roget's became a classic because it intuitively groups its synonyms. Even today, it's a great tool for finding the words that your readers use - and search for online.
Time and again, research has shown that text with an emotional valence reaches the reader's heart and mind faster, and allows them to remember what they read. Who wants to read boring copy, anyway? Use Word Ideas if you want to increase the emotional value.
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Be clear

Web users read as few words as possible. Make sure your main points come across, even when they only read 20% of the words on the page
A timeless classic, Elements of Style has had its place next to millions of typewriters and laptops through almost 100 years. Textato contains the entire book, and even automatically flips through the pages to find a relevant section for the sentence you write, while you type.
Half the work of writing is figuring out what to write. Use the virtual whiteboard to structure your thoughts.
Like all the other measures in the stats section, you can set a goal for how readable your text should be. The score is a real-time measure of the Flesch Reading ease, used by governments and companies all over the world.
Textato knows the exact rank of the 10,000 most common words in English. If a word is very uncommon, it will get a strong blue underline.
Your reader has questions. Use this tool to see if you have crisp answers.
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Connect with search engines

Keep track of your keywords, get ideas for new ones, and be ready for the next-generation searches based on questions, both typed and spoken
If you've typed or spoken a question into Google, chances are you've already seen what BERT can do. You can use this feature in Textato to check that not only readers, but also Google understands your text. And, you can preview what your featured snippet might look like.
If you're writing for very specific keywords, simply add them to the virtual whiteboard, and see them change color as you mention them in your text.
Get out of writer's block, or just get some inspiration with semantically related topics.
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Finish faster

If you never finish your text, does it even exist?
Where do you keep you notes, research, outlines, links, videos, PDFs for each of your pieces? If you're like most of us, the answer is, everywhere! The margin is your all-eating place where you can quickly drag in and organize. And it stays right next to your text.
Write in your text's natural habitat
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